What is the Christian Product Expo? The Christian Products Expo is the trade show where products are displayed for Christian retailers to order for their stores. Walking into the CPE trade show, it looked like dozens of other trade shows I’d attended. Instead of finding a bunch of self-absorbed, business types, I found a community of believers (authors, publishers, and bookstore owners) working to promote the kingdom of God and each other, rather than their bottom line. I was continually amazed at the love and acceptance of total strangers who didn’t know me but reached out to befriend a brand-new aspiring author. Read on to learn how to skyrocket your book marketing by attending a trade show.
A Simplified Book Marketing Plan for Authors Self-Publishing a book is an impressive accomplishment. As an indie author, you can use your book to build your brand, business, or ministry as you make an impact with your words. As a…
One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
I’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.
After self-publishing my first Christian book, I was challenged with how best to market it. I explored several options and asked many people about book marketing. Several people advised me to enter book contests, as this was a great way to increase my visibility as an indie author.