Why Authors Should Pitch to Small Media Outlets If you are a first-time Christian indie author, don’t overlook the small marketing opportunities. There are many reasons why authors should pitch to small media outlets. I’m talking about that little radio…
5 Reasons to Attend a Christian Writer’s Conference Industry connections are a large part of a writing career. Recently, I attended the Advanced Writer and Speaker Association (AWSA) Refresh Retreat and the Christian Products Expo trade show. I would like…
A few years ago, I was a top-notch consultant for a direct marketing company. I was earning every incentive they offered, including all-inclusive, all-expenses-paid vacations for my husband and me. So how did my consultant work help me in book marketing and getting reviews? Glad you asked! Read on, and I’ll share with you my top four tips for getting reviews that I learned from being a consultant.
When I retired in 2013, having practiced medicine for nearly forty years, I wasn’t ready to entirely leave medicine. So I searched for a new way to help people improve their health. The result was a self-help program called Serenity and Health that I introduced at my church in 2014. Three years later, I launched my website and blog of the same name. This year I published my first book, Pilgrimage: A Doctor’s Healing Journey, about these experiences and my life. In all of this, my message is that there are small steps we can take to help us find our path to better physical and emotional health and closeness to God. There are three keys to new author success that enabled me to translate this message into a self-help program, a blog and, finally, a book. These are passion, people, and technological enhancements.
I believed I was called to write a book. One. Simple. Little. Christian Book. Who knew multifarious rules anticipated my discovery? Myriad steps lay ahead to move forward.
Two Words Publishing often find authors and publishers to have one of two positions on audiobooks: either they don’t know why it’s necessary or even desirable to have their book(s) in audio form, or they want to make every book in their catalog into an audiobook, no matter the length, genre, format, or cost. In this blog post, we would like to help authors in the first camp consider learning how to create an audiobook, and add it to their portfolio of Christian book titles, and those in the second camp to determine what type of book is a good fit for the audiobook format and when they can reasonably hope to be successful in it.
One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
The real estate industry is all about location, location, location but in book manufacturing, we focus on communication, communication, communication. Every book is unique: page count, bind style, cover treatment, paper stock, etc. Since each project is different, the most important feature in your relationship with your book manufacturer is communication. As a self-published author, you should be able to connect with your manufacturer’s representative and customer service department via phone and email. It is the manufacturers’ job to bring your project from files to a physical product and in order to do so; we need to understand exactly what you desire. Each and every element must be communicated properly to ensure a successful result. We want to understand your vision. The more detail you can provide, the better. Photos, samples, and files are very helpful.
How many times have you picked up a book and immediately knew it was self-published? You may not be sure how you knew. It might have been the design. Maybe you spotted glaring errors. Or possibly there was just an unprofessional look to it. Don’t let that happen to your book. There is absolutely no reason indie authors and publishers shouldn’t produce books that look as sharp and professional as the books produced by major publishing houses. It just takes effort, attention to detail, and a commitment to avoid the errors self-publishers often make. Let’s look at the most common self-publishing mistakes and how to avoid them.
I’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.