As an independent author, if you want to increase book sales, you need to let more people know your book exists. You can market your book through different media outlets such as blogs, magazines, podcasts, radio shows, and television. But how do you find these media outlets? Trade shows provide the perfect opportunity. Last year, I attended the Christian Product Expo and National Religious Broadcasting shows.
The real estate industry is all about location, location, location but in book manufacturing, we focus on communication, communication, communication. Every book is unique: page count, bind style, cover treatment, paper stock, etc. Since each project is different, the most important feature in your relationship with your book manufacturer is communication. As a self-published author, you should be able to connect with your manufacturer’s representative and customer service department via phone and email. It is the manufacturers’ job to bring your project from files to a physical product and in order to do so; we need to understand exactly what you desire. Each and every element must be communicated properly to ensure a successful result. We want to understand your vision. The more detail you can provide, the better. Photos, samples, and files are very helpful.
How many times have you picked up a book and immediately knew it was self-published? You may not be sure how you knew. It might have been the design. Maybe you spotted glaring errors. Or possibly there was just an unprofessional look to it. Don’t let that happen to your book. There is absolutely no reason indie authors and publishers shouldn’t produce books that look as sharp and professional as the books produced by major publishing houses. It just takes effort, attention to detail, and a commitment to avoid the errors self-publishers often make. Let’s look at the most common self-publishing mistakes and how to avoid them.