How Authors Can Get the Most Out of Trade Shows

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As an independent author, if you want to increase book sales, you need to let more people know your book exists. You can market your book through different media outlets such as blogs, magazines, podcasts, radio shows, and television. But how do you find these media outlets? Trade shows provide the perfect opportunity. Last year, I attended the Christian Product Expo and National Religious Broadcasting shows.

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Christian Books Embody Eternal Purposes

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I designed my first published book cover while still in college and began a freelance career doing so a few years later, in 1993. Through my company, TLC Book Design, I’ve coached hundreds of independent authors through the book creation process, teaching them about the importance of producing a well-edited, professionally designed and produced book. We’ve won hundreds of awards for our work. It was always about creating a beautiful, salable book that wouldn’t be noticed as a self-published book.

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