Every Christian author needs a book marketing strategy, and if you wrote a book you might have been interviewed on a podcast. Have you thought about publishing your own podcast? This is a great way to expand your marketing since your guests will bring their audience to your show. You need to understand what it takes to create a podcast. This article will give you a few things to think about if you want to learn how to start a podcast. For more tips about branding and show format, look at The Five Simple Steps to Create a Podcast.
A question that I often receive as the founder of Spark Media, a company that helps Christian podcasters launch, grow, and maintain their shows is this: “Misty, I want to start a podcast, but where do I begin?” When CIPA director Susan Neal asked me to contribute to the blog, I immediately knew the advice I would give to Christian authors, small publishers, and others who may have an interest in hosting a podcast. Podcasts can be an excellent venue for book marketing. While the following advice may seem relatively straightforward to some, it has helped numerous members of my community to start successful shows.