One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
As an independent author, if you want to increase book sales, you need to let more people know your book exists. You can market your book through different media outlets such as blogs, magazines, podcasts, radio shows, and television. But how do you find these media outlets? Trade shows provide the perfect opportunity. Last year, I attended the Christian Product Expo and National Religious Broadcasting shows.
I’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.
Today you’ll learn how to sell more books with Amazon Ads for authors. I’ve been in publishing long enough to remember the good old days of self-publishing eBooks; back when Amazon’s KDP service was launched, it was an indie author’s dream. Not only could you easily publish a book, but writers were making thousands of dollars a month doing it—quite easily.
Why You Should Use Pinterest for Your Business Most everyone has heard of the social media platform called Pinterest. However, even people that use Pinterest may not be aware of how valuable it can be for your business. There are…
As a Christian author, it is vital to understand how Search Engine Optimization SEO techniques drive traffic to your website? If you’ve been blogging for some time, you probably know what SEO is and how important it is to rank your website. Today, every business has gone online, and the competition to the top spot of the search engine results pages (SERPS) is becoming tougher.
Why should you enter a book award contest? There are many book award contests you can enter as an indie author. Book contests can expand your advertising reach.
After self-publishing my first Christian book, I was challenged with how best to market it. I explored several options and asked many people about book marketing. Several people advised me to enter book contests, as this was a great way to increase my visibility as an indie author.