Is there anything more exciting than the New Bookshelf in the library? For thirty years, I was the lucky librarian who selected thousands of books for various public libraries to purchase. Then when the new books arrived, I chose the ones to display and highlight. One day I saw my book The Very Best Story Ever Told: The Gospel with American Sign Language featured! I rejoiced because this was an opportunity to reach people who did not go to church with the love of God. Here’s how librarians choose books!
Category: Book Sales
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Skyrocket Your Book Marketing by Attending a Trade Show
What is the Christian Product Expo? The Christian Products Expo is the trade show where products are displayed for Christian retailers to order for their stores. Walking into the CPE trade show, it looked like dozens of other trade shows I’d attended. Instead of finding a bunch of self-absorbed, business types, I found a community of believers (authors, publishers, and bookstore owners) working to promote the kingdom of God and each other, rather than their bottom line. I was continually amazed at the love and acceptance of total strangers who didn’t know me but reached out to befriend a brand-new aspiring author. Read on to learn how to skyrocket your book marketing by attending a trade show.
Using Paid Editorial Reviews to Build Credibility as a Christian Author
Using Paid Editorial Reviews to Build Credibility as a Christian Author In this post, you will learn the benefits of paid editorial reviews. You’ll find a listing of the most respected names in the industry plus their costs as of…
12 Christ-Centered Children’s Books to Gift This Christmas
12 Christ-Centered Children’s Books to Gift This Christmas Caring adults want to develop literacy in children and nurture connections and relationships with the kiddos in their lives—and books do just that! But many don’t realize that a book is far…
6 Sure-Fire Ways to Improve Your Book
6 Sure-Fire Ways to Improve Your Book After you’ve finished editing your manuscript, you’re finding ways to improve your book? That’s great! Most of the time, adding visual effects such as infographics and pull-out quotes is all it takes to take…
21 Best Books to Gift During the Holidays
21 Best Books to Gift During the Holidays It’s that time of year when we scramble to find the best holiday gift. As you fight the crowds or search endless websites, wondering what Aunt Susie or little Joey really want…
3 Essential Marketing Tips for New Authors
3 Essential Marketing Tips for New Authors I visit and consult with aspiring and newly minted authors often. They literally are sponges, soaking up information and advice in an effort to write a great book, be traditionally published, build a…
The Ultimate Guide to Launching a Book for Indie Authors
The Ultimate Guide to Launching a Book for Indie Authors In a recent blog (3 Keys to Author Success), I wrote about the people who helped me get my book into the world. A writing partner commented on how wonderful…
BookBub for Authors: Complete Guide & BookBub Review
One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
How Authors Can Get the Most Out of Trade Shows
As an independent author, if you want to increase book sales, you need to let more people know your book exists. You can market your book through different media outlets such as blogs, magazines, podcasts, radio shows, and television. But how do you find these media outlets? Trade shows provide the perfect opportunity. Last year, I attended the Christian Product Expo and National Religious Broadcasting shows.
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