Some people are in love with the idea of writing and visualize a life of leisure, sitting around typing out a few dozen book manuscripts and raking in the greenbacks (you can laugh now). Others have one story they feel the need to share, but they have no plans to pursue writing, and therefore, lack the drive to do what it takes to get published. However, many sincerely want to write but find writing a full-length book a daunting task. Or sadly, they finish their manuscript but are stonewalled by the thought of finding a publisher or self-publishing and then (gulp!) book marketing.
Tag: book marketing
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How Do Librarians Choose Books?
Is there anything more exciting than the New Bookshelf in the library? For thirty years, I was the lucky librarian who selected thousands of books for various public libraries to purchase. Then when the new books arrived, I chose the ones to display and highlight. One day I saw my book The Very Best Story Ever Told: The Gospel with American Sign Language featured! I rejoiced because this was an opportunity to reach people who did not go to church with the love of God. Here’s how librarians choose books!
A Simplified Book Marketing Plan for Authors
A Simplified Book Marketing Plan for Authors Self-Publishing a book is an impressive accomplishment. As an indie author, you can use your book to build your brand, business, or ministry as you make an impact with your words. As a…
Social Media Marketing Strategies to Reach Your Readers
Social Media Marketing Strategies to Reach Your Readers Just the phrase, social media, can overwhelm even the most experienced Christian author. There are so many opinions, workshops, systems, and advice out there it’s almost impossible to sift through it all…
3 Essential Marketing Tips for New Authors
3 Essential Marketing Tips for New Authors I visit and consult with aspiring and newly minted authors often. They literally are sponges, soaking up information and advice in an effort to write a great book, be traditionally published, build a…
The Ultimate Guide to Launching a Book for Indie Authors
The Ultimate Guide to Launching a Book for Indie Authors In a recent blog (3 Keys to Author Success), I wrote about the people who helped me get my book into the world. A writing partner commented on how wonderful…
5 Key Tips to Help You Get Book Reviews
A few years ago, I was a top-notch consultant for a direct marketing company. I was earning every incentive they offered, including all-inclusive, all-expenses-paid vacations for my husband and me. So how did my consultant work help me in book marketing and getting reviews? Glad you asked! Read on, and I’ll share with you my top four tips for getting reviews that I learned from being a consultant.
BookBub for Authors: Complete Guide & BookBub Review
One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
Book Marketing Ideas to Help Authors Increase Sales
I’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.
How to Sell More Books with Amazon Ads for Authors
Today you’ll learn how to sell more books with Amazon Ads for authors. I’ve been in publishing long enough to remember the good old days of self-publishing eBooks; back when Amazon’s KDP service was launched, it was an indie author’s dream. Not only could you easily publish a book, but writers were making thousands of dollars a month doing it—quite easily.
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