A few years ago, I was a top-notch consultant for a direct marketing company. I was earning every incentive they offered, including all-inclusive, all-expenses-paid vacations for my husband and me. So how did my consultant work help me in book marketing and getting reviews? Glad you asked! Read on, and I’ll share with you my top four tips for getting reviews that I learned from being a consultant.
One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
I’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.
Every Christian author needs a book marketing strategy, and if you wrote a book you might have been interviewed on a podcast. Have you thought about publishing your own podcast? This is a great way to expand your marketing since your guests will bring their audience to your show. You need to understand what it takes to create a podcast. This article will give you a few things to think about if you want to learn how to start a podcast. For more tips about branding and show format, look at The Five Simple Steps to Create a Podcast.