Enhance Your Book’s Appeal by Sandy Gould A Quick Guide to Cover Laminates and Coatings Choosing the right coating for your book is crucial to its marketing and sales success. Different laminates and coatings offer unique visual and tactile experiences,…
Tag: book marketing strategy
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Self-Publishing Secret: 1 Powerful Strategy to Shoot Your Indie Author Biz to the Moon
Self-Publishing Secret: 1 Powerful Strategy to Shoot Your Indie Author Biz to the Moon Now that you’ve published your first book, you may be wondering what you can do to sell more books. As an indie author, every decision you…
How to Increase Book Reviews through Pubby
How to Increase Book Reviews through Pubby I was so frustrated. Friends who had purchased my first two books kept promising they would write reviews. But weeks and months passed, and both books were stuck at fewer than five reviews….
Should You Attend NRB to Obtain Media Interviews
Should You Attend NRB to Obtain Media Interviews I had the amazing opportunity to attend the National Religious Broadcasters (NRB) Convention with the Christian Authors Network (CAN) and Christian Indie Publishing Association (CIPA). Their large booth was perfect to meet…
Benefits of the CAN Marketing Awards Contest
Benefits of the CAN Marketing Awards Contest Marketing fails because of lack of measurement. We may spend large sums of money and time on tactics that don’t work and underinvest in strategies that do work. We won’t know until we…
How to Accompany Your Book with a Video Study: Five Differences between a Video and a Book
How to Accompany Your Book with a Video Study: Five Differences between a Video and a Book For the most popular Christian authors, accompanying their books with a video study is almost mandatory. But the average author may never have…
Five Tips for Reaching Your Indie Publishing Goals
Five Tips for Reaching Your Indie Publishing Goals With the dawn of a new year comes the opportunity to set new goals and achieve new heights as a Christian author in the indie publishing goals world. Here are a few…
Why Every Book Needs A Trailer
Why Every Book Needs A Trailer Every book needs a trailer to help promote it. Follow these tips to create a magical book trailer and boost your audience. Self-publishing success relies on independent authors doing their own book marketing, and…
CAN Excellence in Marketing Awards Open
The Christian Authors Network (CAN) is delighted to announce the CAN Excellence in Marketing Awards. This special, one-of-a-kind contest encourages and recognizes marketing excellence of Christian authors. Each participant will receive feedback on their marketing campaign. The awards are open…
How Do Librarians Choose Books?
Is there anything more exciting than the New Bookshelf in the library? For thirty years, I was the lucky librarian who selected thousands of books for various public libraries to purchase. Then when the new books arrived, I chose the ones to display and highlight. One day I saw my book The Very Best Story Ever Told: The Gospel with American Sign Language featured! I rejoiced because this was an opportunity to reach people who did not go to church with the love of God. Here’s how librarians choose books!
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