A question that I often receive as the founder of Spark Media, a company that helps Christian podcasters launch, grow, and maintain their shows is this: “Misty, I want to start a podcast, but where do I begin?” When CIPA director Susan Neal asked me to contribute to the blog, I immediately knew the advice I would give to Christian authors, small publishers, and others who may have an interest in hosting a podcast. Podcasts can be an excellent venue for book marketing. While the following advice may seem relatively straightforward to some, it has helped numerous members of my community to start successful shows.
Market through live streaming is one of the best ways to sell your book and connect with new readers who don’t know you. It is the closest to meeting someone face to face in a virtual world. A great goal would be to create an experience for your viewer that makes them feel as though they’ve come away with a gold nugget in their hand. Make it count for them, and they will want more.
Selling books is nothing like the Field of Dreams. The phrase “If you write it, they will read it” is false. If you plan on wooing publishers or self-publishing, building a group of avid followers is essential for gaining a broad audience that will read the book(s) you have written. The online “must haves” for a serious writer include a professional website, social media presence, and a search engine marketing plan.