Why Authors Should Pitch to Small Media Outlets If you are a first-time Christian indie author, don’t overlook the small marketing opportunities. There are many reasons why authors should pitch to small media outlets. I’m talking about that little radio…
A few years ago, I was a top-notch consultant for a direct marketing company. I was earning every incentive they offered, including all-inclusive, all-expenses-paid vacations for my husband and me. So how did my consultant work help me in book marketing and getting reviews? Glad you asked! Read on, and I’ll share with you my top four tips for getting reviews that I learned from being a consultant.
Christian Indie Publishing Association (CIPA) is pleased to announce the winning titles for the 2021 Christian Indie Awards. Since 2008 the Christian Indie Awards has honored books produced by small publishers and independent authors for their outstanding contribution to Christian life.
I designed my first published book cover while still in college and began a freelance career doing so a few years later, in 1993. Through my company, TLC Book Design, I’ve coached hundreds of independent authors through the book creation process, teaching them about the importance of producing a well-edited, professionally designed and produced book. We’ve won hundreds of awards for our work. It was always about creating a beautiful, salable book that wouldn’t be noticed as a self-published book.
Softcover or hardcover, workbook or children’s book – the binding and finishing styles you choose for a book are essential. For many reasons, the same quality and attention to detail must go into the book’s physical design that went into good content development. Read on to discover the top 9 book cover design tips.
A question that I often receive as the founder of Spark Media, a company that helps Christian podcasters launch, grow, and maintain their shows is this: “Misty, I want to start a podcast, but where do I begin?” When CIPA director Susan Neal asked me to contribute to the blog, I immediately knew the advice I would give to Christian authors, small publishers, and others who may have an interest in hosting a podcast. Podcasts can be an excellent venue for book marketing. While the following advice may seem relatively straightforward to some, it has helped numerous members of my community to start successful shows.
Market through live streaming is one of the best ways to sell your book and connect with new readers who don’t know you. It is the closest to meeting someone face to face in a virtual world. A great goal would be to create an experience for your viewer that makes them feel as though they’ve come away with a gold nugget in their hand. Make it count for them, and they will want more.
Selling books is nothing like the Field of Dreams. The phrase “If you write it, they will read it” is false. If you plan on wooing publishers or self-publishing, building a group of avid followers is essential for gaining a broad audience that will read the book(s) you have written. The online “must haves” for a serious writer include a professional website, social media presence, and a search engine marketing plan.