Christian Books Embody Eternal Purposes

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I designed my first published book cover while still in college and began a freelance career doing so a few years later, in 1993. Through my company, TLC Book Design, I’ve coached hundreds of independent authors through the book creation process, teaching them about the importance of producing a well-edited, professionally designed and produced book. We’ve won hundreds of awards for our work. It was always about creating a beautiful, salable book that wouldn’t be noticed as a self-published book.

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A Step-by-Step Guide on How to Start a Podcast

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Every Christian author needs a book marketing strategy, and if you wrote a book you might have been interviewed on a podcast. Have you thought about publishing your own podcast? This is a great way to expand your marketing since your guests will bring their audience to your show. You need to understand what it takes to create a podcast. This article will give you a few things to think about if you want to learn how to start a podcast. For more tips about branding and show format, look at The Five Simple Steps to Create a Podcast.

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5 Simple Steps to Start a Podcast Today

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A question that I often receive as the founder of Spark Media, a company that helps Christian podcasters launch, grow, and maintain their shows is this: “Misty, I want to start a podcast, but where do I begin?” When CIPA director Susan Neal asked me to contribute to the blog, I immediately knew the advice I would give to Christian authors, small publishers, and others who may have an interest in hosting a podcast. Podcasts can be an excellent venue for book marketing. While the following advice may seem relatively straightforward to some, it has helped numerous members of my community to start successful shows.

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Market through Live Streaming

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Market through live streaming is one of the best ways to sell your book and connect with new readers who don’t know you. It is the closest to meeting someone face to face in a virtual world. A great goal would be to create an experience for your viewer that makes them feel as though they’ve come away with a gold nugget in their hand. Make it count for them, and they will want more.

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