Skyrocket Your Book Marketing by Attending a Trade Show

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What is the Christian Product Expo? The Christian Products Expo is the trade show where products are displayed for Christian retailers to order for their stores. Walking into the CPE trade show, it looked like dozens of other trade shows I’d attended. Instead of finding a bunch of self-absorbed, business types, I found a community of believers (authors, publishers, and bookstore owners) working to promote the kingdom of God and each other, rather than their bottom line. I was continually amazed at the love and acceptance of total strangers who didn’t know me but reached out to befriend a brand-new aspiring author. Read on to learn how to skyrocket your book marketing by attending a trade show.

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BookBub for Authors: Complete Guide & BookBub Review

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One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)

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How Authors Can Get the Most Out of Trade Shows

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As an independent author, if you want to increase book sales, you need to let more people know your book exists. You can market your book through different media outlets such as blogs, magazines, podcasts, radio shows, and television. But how do you find these media outlets? Trade shows provide the perfect opportunity. Last year, I attended the Christian Product Expo and National Religious Broadcasting shows.

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Understanding the Book Manufacturing Process as an Author

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The real estate industry is all about location, location, location but in book manufacturing, we focus on communication, communication, communication. Every book is unique: page count, bind style, cover treatment, paper stock, etc. Since each project is different, the most important feature in your relationship with your book manufacturer is communication. As a self-published author, you should be able to connect with your manufacturer’s representative and customer service department via phone and email. It is the manufacturers’ job to bring your project from files to a physical product and in order to do so; we need to understand exactly what you desire. Each and every element must be communicated properly to ensure a successful result. We want to understand your vision. The more detail you can provide, the better. Photos, samples, and files are very helpful.

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