4 Ways to Market Your Book With YouTube Book marketing can be overwhelming for authors, yet it’s a necessary part of the writer’s journey to publishing and beyond. But where do we start? How do we know what strategies work when…
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Understanding Your Audience: Successful Book Marketing Begins Before You Write
Understanding Your Audience: Successful Book Marketing Begins Before You Write Writing a book requires discipline and creativity. Successful writers must start their marketing strategy before writing the book, which means it takes much more than simply writing. Knowing your audience…
What Every Author Needs to Know about Self-Publishing
What Every Author Needs to Know about Self-Publishing There are many differences between self-publishing and traditional publishing. Today, most writers understand and appreciate the control self-published authors keep for themselves. A key difference between self-publishing and traditional is the profit…
Why Every Book Needs A Trailer
Why Every Book Needs A Trailer Every book needs a trailer to help promote it. Follow these tips to create a magical book trailer and boost your audience. Self-publishing success relies on independent authors doing their own book marketing, and…
A Simplified Book Marketing Plan for Authors
A Simplified Book Marketing Plan for Authors Self-Publishing a book is an impressive accomplishment. As an indie author, you can use your book to build your brand, business, or ministry as you make an impact with your words. As a…
Social Media Marketing Strategies to Reach Your Readers
Social Media Marketing Strategies to Reach Your Readers Just the phrase, social media, can overwhelm even the most experienced Christian author. There are so many opinions, workshops, systems, and advice out there it’s almost impossible to sift through it all…
3 Essential Marketing Tips for New Authors
3 Essential Marketing Tips for New Authors I visit and consult with aspiring and newly minted authors often. They literally are sponges, soaking up information and advice in an effort to write a great book, be traditionally published, build a…
Book Marketing Ideas to Help Authors Increase Sales
I’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.
Market through Live Streaming
Market through live streaming is one of the best ways to sell your book and connect with new readers who don’t know you. It is the closest to meeting someone face to face in a virtual world. A great goal would be to create an experience for your viewer that makes them feel as though they’ve come away with a gold nugget in their hand. Make it count for them, and they will want more.
How to Market & Sell Your Book as an Author
Selling books is nothing like the Field of Dreams. The phrase “If you write it, they will read it” is false. If you plan on wooing publishers or self-publishing, building a group of avid followers is essential for gaining a broad audience that will read the book(s) you have written. The online “must haves” for a serious writer include a professional website, social media presence, and a search engine marketing plan.
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