How to Accompany Your Book with a Video Study, Part 3: How to Create Your First Video Study If you have read my first two posts in this series, I hope you are excited about the possibility of accompanying your…
Tag: Market and sell your book
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What Every Author Needs to Know about Self-Publishing
What Every Author Needs to Know about Self-Publishing There are many differences between self-publishing and traditional publishing. Today, most writers understand and appreciate the control self-published authors keep for themselves. A key difference between self-publishing and traditional is the profit…
Skyrocket Your Book Marketing by Attending a Trade Show
What is the Christian Product Expo? The Christian Products Expo is the trade show where products are displayed for Christian retailers to order for their stores. Walking into the CPE trade show, it looked like dozens of other trade shows I’d attended. Instead of finding a bunch of self-absorbed, business types, I found a community of believers (authors, publishers, and bookstore owners) working to promote the kingdom of God and each other, rather than their bottom line. I was continually amazed at the love and acceptance of total strangers who didn’t know me but reached out to befriend a brand-new aspiring author. Read on to learn how to skyrocket your book marketing by attending a trade show.
Social Media Marketing Strategies to Reach Your Readers
Social Media Marketing Strategies to Reach Your Readers Just the phrase, social media, can overwhelm even the most experienced Christian author. There are so many opinions, workshops, systems, and advice out there it’s almost impossible to sift through it all…
3 Essential Marketing Tips for New Authors
3 Essential Marketing Tips for New Authors I visit and consult with aspiring and newly minted authors often. They literally are sponges, soaking up information and advice in an effort to write a great book, be traditionally published, build a…
BookBub for Authors: Complete Guide & BookBub Review
One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
Book Marketing Ideas to Help Authors Increase Sales
I’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.
Are Book Contests Beneficial to Self-Published Authors?
After self-publishing my first Christian book, I was challenged with how best to market it. I explored several options and asked many people about book marketing. Several people advised me to enter book contests, as this was a great way to increase my visibility as an indie author.
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