One of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
Tag: book sales
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Understanding the Book Manufacturing Process as an Author
The real estate industry is all about location, location, location but in book manufacturing, we focus on communication, communication, communication. Every book is unique: page count, bind style, cover treatment, paper stock, etc. Since each project is different, the most important feature in your relationship with your book manufacturer is communication. As a self-published author, you should be able to connect with your manufacturer’s representative and customer service department via phone and email. It is the manufacturers’ job to bring your project from files to a physical product and in order to do so; we need to understand exactly what you desire. Each and every element must be communicated properly to ensure a successful result. We want to understand your vision. The more detail you can provide, the better. Photos, samples, and files are very helpful.
Book Marketing Ideas to Help Authors Increase Sales
I’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.
Market through Live Streaming
Market through live streaming is one of the best ways to sell your book and connect with new readers who don’t know you. It is the closest to meeting someone face to face in a virtual world. A great goal would be to create an experience for your viewer that makes them feel as though they’ve come away with a gold nugget in their hand. Make it count for them, and they will want more.
How to Market & Sell Your Book as an Author
Selling books is nothing like the Field of Dreams. The phrase “If you write it, they will read it” is false. If you plan on wooing publishers or self-publishing, building a group of avid followers is essential for gaining a broad audience that will read the book(s) you have written. The online “must haves” for a serious writer include a professional website, social media presence, and a search engine marketing plan.
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