21 Best Books to Gift During the Holidays It’s that time of year when we scramble to find the best holiday gift. As you fight the crowds or search endless websites, wondering what Aunt Susie or little Joey really want…
Category: Book Marketing
This is our archive page3 Essential Marketing Tips for New Authors
, by Guest Author3 Essential Marketing Tips for New Authors I visit and consult with aspiring and newly minted authors often. They literally are sponges, soaking up information and advice in an effort to write a great book, be traditionally published, build a…
The Ultimate Guide to Launching a Book for Indie Authors
, by Guest AuthorThe Ultimate Guide to Launching a Book for Indie Authors In a recent blog (3 Keys to Author Success), I wrote about the people who helped me get my book into the world. A writing partner commented on how wonderful…
5 Reasons to Attend a Christian Writer’s Conference
, by Guest Author5 Reasons to Attend a Christian Writer’s Conference Industry connections are a large part of a writing career. Recently, I attended the Advanced Writer and Speaker Association (AWSA) Refresh Retreat and the Christian Products Expo trade show. I would like…
5 Key Tips to Help You Get Book Reviews
, by Guest AuthorA few years ago, I was a top-notch consultant for a direct marketing company. I was earning every incentive they offered, including all-inclusive, all-expenses-paid vacations for my husband and me. So how did my consultant work help me in book marketing and getting reviews? Glad you asked! Read on, and I’ll share with you my top four tips for getting reviews that I learned from being a consultant.
BookBub for Authors: Complete Guide & BookBub Review
, by Guest AuthorOne of the most effective advertising strategies for authors is to target buyers who have already self-identified as avid readers and signed up for newsletters that promote books directly to them—in their preferred genre! How can it get any better than that? That’s exactly what services like BookBub, BargainBooksy, BookGorilla, BookCave, Faithful Christian Reads, Kindle Nation, and many more do. (Click here for an extensive listing of such services, including descriptions and ratings of potential effectiveness. There are 127 in total at Kindlepreneur.com.)
How Authors Can Get the Most Out of Trade Shows
, by Susan NealAs an independent author, if you want to increase book sales, you need to let more people know your book exists. You can market your book through different media outlets such as blogs, magazines, podcasts, radio shows, and television. But how do you find these media outlets? Trade shows provide the perfect opportunity. Last year, I attended the Christian Product Expo and National Religious Broadcasting shows.
Book Marketing Ideas to Help Authors Increase Sales
, by Guest AuthorI’m a problem solver. I like minor problems with simple solutions. On the other hand, I love to study. I have three master’s degrees, and I’m always reading something. Maybe you’re like that, too. If you can get your love of studying and your problem-solving mentality to meet for coffee every week, you’ll come to enjoy this whole marketing venture you’ve taken on as an author. At least, that’s my experience. I call it the Ph.D. approach to book marketing because it’s an approach to problem-solving that drags on like a never-ending Ph.D. But the benefit is that, as long as you’re still studying, you’re still learning and growing. You’re getting more and more familiar with the art of marketing. And that’s going to be far more helpful than a short-sighted approach.
How to Sell More Books with Amazon Ads for Authors
, by Guest AuthorToday you’ll learn how to sell more books with Amazon Ads for authors. I’ve been in publishing long enough to remember the good old days of self-publishing eBooks; back when Amazon’s KDP service was launched, it was an indie author’s dream. Not only could you easily publish a book, but writers were making thousands of dollars a month doing it—quite easily.
Why You Should Use Pinterest for Your Business
, by Guest AuthorWhy You Should Use Pinterest for Your Business Most everyone has heard of the social media platform called Pinterest. However, even people that use Pinterest may not be aware of how valuable it can be for your business. There are…
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