Why You Should Use Pinterest for Your Business
Most everyone has heard of the social media platform called Pinterest. However, even people that use Pinterest may not be aware of how valuable it can be for your business. There are so many reasons why you should be using Pinterest for your business. But first, here’s my story on how Pinterest exploded my website traffic.
My Pinterest Marketing Story
Like many others, I’ve been using Pinterest for years. Though it wasn’t until I started my blog, The Beauty of Traveling in 2017 that I started using Pinterest to my advantage. I spent hours learning the Pinterest algorithm while tweaking my strategy and blog graphics. After trial and error, my persistence paid off.
Pinterest marketing took my blog from 11,198 yearly blog viewers to 306,729 the next year. That’s a 2639% increase in one year! If that doesn’t convince you to use Pinterest for your business I don’t know what will.
After sharing those results with family and friends, I began running other people’s Pinterest accounts. Before I knew it I was managing multiple client’s accounts. Now after two years of Pinterest management, I created the Grow Your Pinterest Course that teaches others how to optimize their Pinterest business account.
Client Pinterest Results
What is Pinterest & Why is it Important for my Business?
Pinterest is an image-pinning website that has been around since 2010. This platform allows you to discover and share videos and photos. It’s also one of the world’s largest search engines, coming in only second to Google. This is why Pinterest is so important. If you think of Pinterest as a search engine rather than a social media network, you can imagine the traffic it can lead to your website.
- 250 million people use Pinterest every month
- 87% of users have purchased a product because of Pinterest
- Pinterest reaches 83% of US women aged 25-54
- Pinterest has the most referral traffic across all social media networks
- 90% of weekly users use Pinterest to make purchase decisions
How to Get Started With Pinterest for Your Business
There are typically three options to get started with Pinterest marketing. They all vary based on your budget, time, and prior knowledge of Pinterest.
You can either…
- Hire a Pinterest Marketing Manager. (Get in touch to inquire about my services.)
- Buy a Pinterest Marketing Course like Grow Your Pinterest and Learn the Ends and Outs of Pinterest Marketing
- Already a Savvy Pinner? Figure it Out Yourself!
What Pinterest Can Do For YOU
Here are a few ways you can benefit from using Pinterest for your business.
Drive Traffic to Your Website
If you want to drive more traffic to your website, Pinterest is the way to go, especially if your business offers products, services, books, courses, etc. Since you can post pins that link directly to your website, you can bring users to a specific landing page in order to promote your products and services.
If you’re looking for a simple and effective way to share your content on your social media sites, consider pinning it on Pinterest. This platform is great for promoting blog posts from your business blog and increasing readership. Providing access to blog posts will improve your chances of having your content shared.
Finding a way to engage with your customers is an important part of any social media marketing strategy. Pinterest makes it simple to find and interact with potential customers.
Many people with Pinterest profiles are using the site to search for and save products they like. You’ll be able to use Pinterest to convert visitors into customers, as long as you link to your website, and make it easy for them to purchase from you.
Now that you’ve learned how profitable using Pinterest for your business can be I hope you take the time to invest in Pinterest marketing! Have more questions about Pinterest? Reach out to me!
About The Author
Brooke is a Pinterest Strategist, travel blogger, and educator for creative entrepreneurs. She currently lives in Northern Colorado and spends her free time rock climbing, reading, and traveling.
If you’re interested in growing your reach through Pinterest. Be sure to reach out to Brooke to inquire about her monthly Pinterest Management services or check out her Pinterest Marketing Course: Grow Your Pinterest.